GUESTS GO GREEN
This digital marketing campaign for Cyprus' leading sustainable lifestyle brand targeted select hotels and resorts to promote the use of the brand's high quality, eco-friendly products.
Dear (name of General Manager or Product Buyer),
As travellers become ever more sensitive to environmental issues, the demand for eco products is soaring. Within the hospitality industry, the majority of hotels are now actively pursuing environmentally-friendly in-house product lines and eco certifications, thus benefiting from:
Decreased costs in the long term
Increased bookings from guests who favour establishments with green policies and products
Compliance with pressing EU regulations which demand single-use plastics be phased out by 2021
GUESTS GO GREEN
Today, 75% of tourists claim a resort’s environmental policies will influence their booking, while 96% of the readers of Condé Nast Traveller – the world’s most luxurious travel publication – believe hotels should be responsible for protecting the environment in which they operate. Add to that the laws which require much of hotels’ in-room plastics (cotton buds, toothbrushes, cutlery, laundry bags) to be phased out within the next 12 months, and there’s a very immediate need for the switch to sustainable products.
THE EKONEST ADVANTAGE
Working on the principle of sustainability, EkoNest is a local company providing a wide range of eco-friendly products for commercial use, as outlined in the attached leaflet.
Made entirely from ethically-sourced ingredients by fairly-paid workers, accredited by third-party laboratories to ensure that high-bar FDA standards are exceeded, and audited to comply with the 11 BSCI principles, every one of our high quality eco-products must meet at least two of the following criteria:
Compostable or biodegradable
Devoid of toxins or harmful ingredients
Made from recycled or recyclable materials
ENRICHING THE EXPERIENCE
Ideal for use in the room or as sustainable alternatives within your gift shop, the EkoNest product line includes:
BAMBOO COTTON BUDS made from 100% biodegradable materials
BAMBOO TOOTHBRUSHES made from fast-growing, sustainable bamboo
LAUNDRY BAGS made from 100% recycled mesh or organic cotton
MAKE UP REMOVER PADS which are washable and reusable, and made from 100% bamboo fibres
MENSTRUAL CUPS which are reusable, and an ideal eco alternative to single-use tampons and pads
Many of our products can also be customised to your brand, further proving your hotel’s environmental dedication and enriching your guests’ experience.
If you’d like to learn more about how EkoNest’s HIGH QUALITY ECO-FRIENDLY PRODUCTS can benefit your hotel, email us at firstname.lastname@example.org, or simply give us a call on 25 256 133. We’re always happy to discuss how you can reduce your environmental footprint, comply with regulatory law, and improve your guests’ experience.
Warmest regards from,