about me
Welcome! I'm Alix, and my bio is brought to you by the letter C...
Originally from the Cotswolds, I'm a Cyprus-based content creator who's constantly curious and creative. I love connection and communication; cats and crafts; chocolate, crosswords, and the Oxford comma.
I'm also captivated by content strategy, consumer engagement, and crafting compelling narratives that convert.
Let's connect!
my story
I never set out to be a writer.
I wanted to be a teacher – inspiring minds, shaping ideas, changing lives for the better.
But instead of a classroom, I found myself in a newsroom!
I started writing for local media, diving into stories, uncovering what made people tick. And it turned out that not only did I love it, I was good at it.
I’ve always been driven by curiosity and compassion – a deep need to understand people and the world around me. It’s what keeps me learning, evolving, expanding my expertise.
And that drive gave me my niche: not just telling stories, but shaping narratives, analysing engagement, and crafting content that resonates.
Today, I write for the international press, global governments, and leading brands. But the original drive – the passion for understanding, engaging, and inspiring – is still there.
Because at its heart, writing is just like teaching: it’s about inspiration.
Find the right words and you really can spark ideas, change minds, and move people to action.